Golden Age of Radio

PUTTING THEIR HEARTS INTO IT How realistic performances have won laurels for The Goldbergs THE GOLDBERGS serial has become an epic of the airwaves, and as such is still enjoying one of the longest and most successful consecutive runs in radio history. In 1928, Gertrude Berg, a Manhattan housewife, conceived the idea for a radio serial about a Jewish family. Without any previous entertainment experience, she finally succeeded in selling the idea and building a hit program from it. Mrs. Berg not only continues to write the scripts herself, but she has endeared herself to listeners as Molly, the loving wife and mother of the Goldberg family. She has thought and lived this character for so long that, when she’s before the mike, she can actually sense and experience all the emotions which Molly is supposed to be feeling. Jake, the irascible but kindly Mr. Goldberg, has been played since the program’s debut by James R. Waters, veteran stage actor. He’s so completely

ARNOLD STANG —goggle-eyed, 5’4’’, 120-pounder has been playing comedy parts for fourteen of his twenty-five years. A native of Chelsea, Mass., he acquired his radio experience in Let’sPretend , The Children’s Hour, and The Goldbergs in which he created the role of Seymour which later emerged as the hapless Gerard, mirth-provoking addition to The Henry Morgan Show.

The Pittsburgh Press – Nov 24, 1953 Goldbergs Anything But Idle Molly Busy Doing ‘House of Glass’ By JACK GAVER United Press Staff Writer NEW YORK –“ The Goldbergs ” may be off the air for the present, but that doesn’t mean that the creator of this much-loved program is idle. Gertrude Berg. Who is the author and the Molly Goldberg of the series, celebrated her 24 th anniversary on network radio last Friday, busy with a new series called “The House of Glass.” NBC introduced this radio show a few weeks ago after “The Goldbergs” dropped out of the television picture – temporarily everyone hopes—because there was just no so called prime time available for it. TV sponsors who spent the sort of money “The Goldbergs” get hesitate to buy anything that doesn’t have a good time segment.