Golden Age of Radio

“ Blondie ” Leads Coast Segs NEW YORK, Sept. 7— Blondie , with a rating of 18.8, lends the first 15 programs on the Pacific Network Hooperatings report, Whistler , with a rating of 13.4, and Michael Shayne , with 12.9, are second and third respectively. Others among the first 15, in order of their rating, are: Aldrich Family 11.4; Frank Morgan , 11.3 ; Crime Doctor , 11.0; Jervens Summer Edition, 10.8: Adventures of Ellery Queen , 10.8; Quiz Kids , 10.2; Big Town , 10.2; Mr. and Mrs. North , 10; Screen Guild Players, 9.7; Skippy Hollywood Theater , 9.7; This Is Your FBI , 9.1, and Bob Hawk Show, 9.1.

The Milwaukee Journal – Nov 8, 1942      Radio Stock Troupe Does Well SEVEN actors, an actress and a director are today earning a place in dramatic history. They are radio’s first and only stock company, heard on the Cavalcade of America ” and known as the Cavalcade Players. Since that day in the dim past when men first entertained their fellows with ballads and play, actors have banded together to form “stock companies” that left their mark on theatrical history. From Euripides of Greece to America’s famous chautauquas, groups of actors have traveled together, worked together and suffered together. Today the Cavalcade Players form another noteworthy of radio. The hardships of travel, the tribulations of the road, the grease paint and footlights, the irregular work are replaced by an NBC microphone and a luxurious, air conditioned studio. Aside from somewhat unusual working hours, the players live normal lives—more like businessmen then the battered actors

  PINT SIZE—BUT POWERFUL . . . Unique is the word for Johnny. Johnny is radio’s only vocal trademark. Johnny is the only holder of a life-time contract in the history of radio. Johnny is only 47 inches high and weighs only 59 pounds. Johnny is the only name he goes by—and to millions of Americans. That’s right—Johnny is the lad who three times a week gives his famous call over two of our major networks. For little man, Johnny isn’t doing badly. His job pays him $20,000 a year, plus a good deal of fame. The audition which netted him all this was just unique as his career. Johnny was a bellhop in New York hotel. Eleven years ago, a certain Milton Biow —advertising man and genius of a sort—passed through the hotel and got an idea. He had Johnny page a non-existent Mr. Philip Morris . Of course, Johnny paged Mr. Morris without results, but when he reported his failure to Mr. Biow —he found it turned into phenomenal success . He got the contract for the cigarette account, whi