Golden Age of Radio

The Milwaukee Journal – Oct 20, 1940 The Gooks—Vic, Sade and Rush NINE years ago last June, Paul Rhymer was dozing comfortably in NBC continuity office in Chicago. Everyone had gone and, in the quiet of the Saturday afternoon, he was enjoying his spring fever in an orgy of laziness. Into this placid scene strode C. L Menser, looking for a continuity writer to dish up a script for three actors he wanted to audition the unluckiest guy in the world, simply because he hadn’t gone home, but he pounded out a script and turned it in. The three actors never were hired, but Rhymer’s script was it was “ Vic and Sade ”-now the most popular serial story on the air. Just recently, the women’s national radio committee announced its last survey showed that the whimsical story of the “Gook family, halfway up in the next block,” appeals to women in every block and every farm because it’s “complete in each broadcast” and because it’s “about people like ourselves.” “ Vic and Sade