Golden Age of Radio

PUTTING THEIR HEARTS INTO IT How realistic performances have won laurels for The Goldbergs THE GOLDBERGS serial has become an epic of the airwaves, and as such is still enjoying one of the longest and most successful consecutive runs in radio history. In 1928, Gertrude Berg, a Manhattan housewife, conceived the idea for a radio serial about a Jewish family. Without any previous entertainment experience, she finally succeeded in selling the idea and building a hit program from it. Mrs. Berg not only continues to write the scripts herself, but she has endeared herself to listeners as Molly, the loving wife and mother of the Goldberg family. She has thought and lived this character for so long that, when she’s before the mike, she can actually sense and experience all the emotions which Molly is supposed to be feeling. Jake, the irascible but kindly Mr. Goldberg, has been played since the program’s debut by James R. Waters, veteran stage actor. He’s so completely