THE WHISTLER Hits the right note every time!

MARCH 19, 1955 THE BILLBOARD TV FILM 5

THE WHISTLER
Hits the right note every time!

Overnight, the eerie note of The Whistler’s signal has struck a responsive chord with viewers and sponsors alike.

WITH VIEWERS: In Spokane, The Whistler hit a 30.5 rating the first month…27.8 in Salt Lake City. In Cincinnati it soared to 30.4 (up 39%) in two months. Audiences are big everywhere, and 4 out of 5 viewers are adults. ”So the show’s a natural…

WITH SPONSORS: Signal Oil and Thomas J. Lipton, Inc. picked it up right from that start, regionally. Among others: Block Drug, Hamm’s Beer, Household Finance, Necchi Sewing Machines, Safeway Stores.

Call us today for a private screening and details on this 39-week series: its big-name stars, and its heads-up merchandising and promotion which translates audiences into customers.

CBS TELEVISION FILM SALES New York, Chicago, Los Angeles, Berian, San Francisco, Delles, Atlanta, Detroit and St. Louis, is Canada S. W. Cold Lid,

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