CBS Program Splash Debs 7 Between July 1-6

NEW YORK, June 29—CBS starts its first big summer splurge of programming the first week in July, seven programs being set to debut between July 1 and 6. From now on as spots open, programing chief Dave Taylor threw in Sustainers from a numerous backlog built up in the past months, and indications are that New York and Hollywood won’t be the only origination points.

Taylor has already stated his desire to develop the web programing on a national basis, and view of it is interesting to note that one of the newcomers is an opus titled Oklahoma Round-Up, a hillbilly piece of business set to bow Saturday (6) in the 10:15-45 slot. Origination for this program, which replaces the canceled Continental Celebrity Club, will be Oklahoma City, KNOX (Los Angeles) originates three of the newcomers. These are the revived Jack Kirkwood Show, set in a bow in the 9:30-10 p. m. slot Monday (1); Sweeney and March, comedy replacement for Kate Smith Sings, debuting Friday (5) in the 8:30-55 slot, and The Whistler, a Pacific Coast success coming into the Wednesday (3) 8-8:30 p.m. slot vacated for the summer by JackCarson. The Whistler, strictly speaking, is not a sustainer. It debuted on the Pacific Coast net in May, 1942, and since December, 1943, it has been sponsored on the Coast by Signal Oil Show hit a rating of 21.3 in March of this year, but nevertheless CBS will carry it on the new time as a sustainer.

Other programs are Milton Berle’s Kiss and Make Up, coming into the place of the Lux show (taking hiatus) Monday (1), 9-9:30 p.m., and Arthur Godfrey’s Talent Scout, moving into the Tuesday (2), 9-9:30 p.m. seg, replacing Inner Sanctum which in turn replaces Jackie Coogan for Bromo-Seltzer.

Ernie Martin, CBS Coast program chief, has been in New York for 10 days checking programs with Taylor.

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