Golden Age of Radio

December 11, 1943 The Whistler for one, a number of big musical shows like Hollywood Showcase, a number of quizzes, amateur shows and dramas, and are always readying  new ones. Right now they have a Jane Plakens quarters -hour Ladies in Waiting, with Ellen Drew, Jane Pickens and Patay Moran coming up. WAPI, Birmingham, with Kimmy Willson, as program manager, is the latest addition to the radio sales type of program operation. This outlet is still building. It’s still too soon to look for results, but it is adhering to the modus operandi that has clicked in other towns. WBT, Charlotte, N. C., is perhaps the most interesting story of the lot. They had practically no professional talent in the community and a peculiar audience problem. The Carolinas are one place that people do not leave and do not move into. They are mentally, morally, socially and economically self-sufficient. Cotton, tobacco and furniture are their industries, and folk music—not hillbilly —is the prime favor

Household May Drop ‘ Whistler ’ NEW YORK, Aug. 7—Household Finance, which sponsors The Whistler over the Columbia Broadcasting System(CBS) , this week reportedly decided to drop the mystery airer when the current period runs out September 15. The program is on Wednesdays at 10 p.m. Sponsor is undecided about the future radio plans, but may take a flier on another show,  possibly on a different web, later in the fall. La Vally, Inc., is the agency.