Shaw-LeVally Combo Splits; Each To Form Own Chi Org

CHICAGO, July 5 – Shaw-LeVally, Inc, agency formed here about a year ago by John W. Shaw and Norman W. LeVally, two account execs from the Leo Burnett Company, this week dissolved, with each principal forming his own agency. The new firms will be John W. Shaw, Inc., and LeVally, Inc.

Shortly after the agency started, it had a fast growth that had the trade talking about it. One of its major surprises was taking the Household Finance account from BBD&O.

Shaw bought out LeVally for an undisclosed sum. Each, Shaw stated, would take about a million dollars worth of billing to new agencies.

LeVally takes the Household Finance account, which sponsors the net show. The Whistler, and according to LeVally other accounts that are planning to get into radio in the near future.

Show stated that he will take such accounts as Grace Shoe Company, Dromeyer Company, Standard Milling, Victor Welding and Lumberman’s Mutual and other. He also stated his accounts would use radio on an increased basis.

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