Bill Stern—Teller of Tall Tales
SOME radio performers have a way
of bringing violent reactions from their listeners. An outstanding example is
Bill Stern, the sports commentator. At almost regular intervals someone trots
into this department screaming, “Did you hear Bill Stern last night?” Anonymous
voices appear on the telephone, reporting Bill Stern’s latest. What
precipitates all this furor is Stern’s penchant for exaggeration.
Stern comes on the air at 9:30
p.m. Fridays with dramatizations of what are known as feature stories in
newspaper parlance. There is a little song on the show, sort of a singing
commercial, and one of the lines is: “Bill Stern has lots to say.” Stern
certainly has. Not satisfied with a good feature story. Stern tries to make it
better. He broadcast a story about a Wisconsin boy, who was learning to swim
without hands or feet, only Stern made it “without arms or legs,” and made the
boy out to be a good swimmer, which he wasn’t.
Stern strains, too, to drag in
some sports connection with his stories. Spinning a yarn of the Wisconsin
Peshugo fire, he related that it was caused by a cousin of Mrs. O’Leary, who
hit a baseball into a barn and knocked over a lantern.
Among the all-time Stern classics
was the story of the two New York high school track stars who were always
running in dead heats and who started singing and dancing while working off a restaurant
bill. Stern said these two were Jimmy Durante and Eddie Cantor. Durante himself
labeled this story 100% fiction.
Another Sternwinder was the story
of how an Irish cop broke up a fight between Harry Greb and Mickey Walker, and
how they promised him a stage career if he would not arrest them. Stern said
this Irish cop was Milwaukee’s Pat O’Brien, who has never worn the blue except
in the movies.
Stern is an actor, if a bit on the
hammy side, and he dramatizes his tales to the limit. He plays his voice like
an organ and when he reaches his climaxes, he pulls out all the stops.
Some listeners really enjoy his
programs and there are those who do not believe his stories but like his
theatrics. The most sensible way to listen to Bill Stern is to sit back and
chuckle at the very idea that anyone could tell such conviction. It’s much
better than bursting a blood vessel
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Walter Winchell will start his
fifteenth year of broadcasting next Sunday. Whatever may be one’s opinion of
Winchell, it must be conceded that he has a tremendous radio audience. Winchell
stands eight among all programs in the latest Hooper ratings, and many times
has ranked higher than that.
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