Golden Age of Radio

ON THE AIR TODAY: ZaSu Pitts , playing the role of Aunt Mamie in the CBS serial, Big Sister , at 11:30 A.M., E.S.T. (rebroadcast at 11:00 A.M., Pacific Time), sponsored by Rinso. That wistful little lady in Columbia’s Studio Four, eyeing the microphone so distrustfully, is ZaSu Pitts, who Eric Von Stroheim always insisted was the finest dramatic actress in America. She has been in the movies since 1917, and never has appeared on the screen, even in a small role, without bringing a delighted murmur from audiences. She is utterly without temperament or stuffiness, and has a heart as big as Radio City. She hasn’t given up movie work for radio , by any means. But she isn’t under contract to any one studio in Hollywood , and when the opportunity came along to spend a few months in New York and act in Big Sister it sort of appealed to her, she says. Asked if she has any movie plans for the future, ZaSu doesn’t commit herself. “I’m hoping,” she says. “I’ve been hoping for twent...

MORE THAN A CROONER SINATRA USES WORDS AS WELL AS MUSIC IN TOLERANCE BATTLE THERE are people who think FrankSinatra should climb down off his soapbox and stick to swooning the bobbysoxers. Intolerance, they will inform you, is a hot potato which has no business being kicked around as a publicity stunt by a radio crooner. But let all such skeptics be advised the Frankie Boy’s pitch for racial and religious understanding is the furthest thing from a publicity promotion. In fact, any good press agent would have counseled Frank that he’s putting his career in jeopardy to mention tolerance either pro or con. But Frank isn’t particularly concerned over the threat to his Hooper rating or box office appeal as a result of his campaign against discrimination. He plans to go right on beating the drums for tolerance and if his career crashes as a result, well, let it crash. The public got its first inkling that Frankie Boy’s emotions ran deeper than casting a romantic spe...