Monday Night COMES TO LIFE

Monday Night

COMES TO LIFE

Fibber McGee takes a simple shortcut to change his Monday broadcasting period to 9 o’clock Eastern, 8 o’clock Central Standard Time, NBC. Thus, listeners get a more convenient hour, and he gets what he usually gets—the works.

“I’ll tell you a show everybody’s listening to in Hollywood—it’s Fibber McGee and Molly.” Reporters caught this from Jack Benny, star of NBC’s Sunday night Jell-O program, the other day in Chicago enroute from Hollywood to New York. One hundred weeks ago, sponsored by Johnson’s Wax, this new radio comedy team came strolling down the airlanes. Amazingly soon they became required hearing to millions of Monday night radio listeners. Without benefit of intensive Hollywood fanfare or Broadway ballyhoo, Fibber McGee and Molly have become firmly—and fondly—intrenched in America’s receptive heart.

“We’ll have to tell you later” . . . this gay gaballero is, by his own admission, pretty hot stuff with smart quips and witty sayings. It’s Mort Toops— as portrayed by Jim “Fibber” Jordan.

Horatio K. Boomer, Micawber of the Microphone, opportunist extraordinary and impresario of the short beer. (In private life, Bill Thompson.)

Marion and Jim Jordan—Fibber McGeeand Molly to you and to millions, are wearing their laurels with becoming modesty. Confirmed family circlists and spotlight shunners, they have yet to fall for or into a ruby-studded swimming pool or canary colored convertible. They hope that their new Monday night time (9 o’clock Eastern, 8 o’clock Central Standard Time, NBC, beginning April 12) will bring them a host of new friends.

WHOOPEE-E-E-E-e-e-e!—it’s Grandmaw! In a streamlined wheelchair, a kiddie car, on roller skates, or tossing off a hot rhumba (with bumps). Grandmaw is another characterization by Marion (Molly) Jordan.

MILLIOMS LISTEN EVERY TUESDAY NIGHT, FIBBER McGEE AND MOLLY REHEARSE WITH HARLOW WILCOX AND THEIR MUSICAL DIRECTOR, BILLY MILLS