Mar. 30, 1940
“BELIEVE IT OR NOT”
(A Review)
Friday, Columbia Broadcasting System 10:30 p.m. EST, 9:30
p.m. CST, 7:30 p.m. PST Sponsored by Nehi Corp. for Royal Crown Cola, produced by
Balten, Barton. Durstine and Osborn, Inc., New York, originates in New York CBS
studios. Show reviewed was heard on March 8
DEFINITELY tempoed for the ice-gripped winter trade was this
program of Ripley’s “Believe It or Not.” And its music, as well as its two
dramatized unbelievables, had to do with tropical islands in sun-kissed seas.
The Rolfe orchestra started the torrid program with a hot
little number called “Holy Smoke.” followed by the first of the Ripley
dramatizations. It was the story of how a French warship, in 1859, had been
sent to subjugate a native island in the South Seas and, on the shoals off the
very island, was shipwrecked, its sailors captured and sentenced to death by
the native court.
However, the French captain caught the eye of the native
queen with a tiny music-box, won her love and freedom for his crew by marrying
her. Because the tune the music-box played was an old French tune, “Honeymoon.”
And because he and the queen decided to stay on a perpetual honeymoon there on
the tropical paradise, they renamed the island “Honeymoon” or –in the native
language- Tahiti.
Again, the Rolfe organization kept tune with the program by
playing “Bluebirds in the Moonlight.” After which Ripley dramatized the story
of Honeymoon Island, an island off the coast of Florida which has been
purchased by a wealthy man who once spent a honeymoon there. This man –Clinton Washburn-
has now given the island as a haven for honeymooners, without charge. Washburn
and a St. Louis couple, Mr. and Mrs. Thomas Felton, who are en route to the
island for a two-week honeymoon, were guests of Ripley.
Miss Linda Lee then
continued to maintain the atmospheric qualities of the program by singing – and
very nicely- “Faithful Forever.”
The show is nicely written, carefully produced and perhaps a
little slower in tempo than the old Ripley show, but it is entertaining and the
commercial announcements are nicely and tastefully insinuated in a “Believe It
or Not” technique.
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